Inclusive writing software for recruiters and hiring managers
Every Friday, it is time for young businesses to put themselves on the map. They do so by making a pitch and answering questions. Today, it's Miguel van Bodegom's turn to present CorTexter. The company makes software that cleans up your job vacancy text from unconscious biases, so you can hire more diverse people.
Recruitment Tech Monthly October: Investment in CorTexter & Equalture most inclusive
That product is a job vacancy tool that supports recruiters in collecting information, writing the vacancy and publishing it. The software independently adds information, checks for improvement possibilities and makes text suggestions. In February the company launches the test version. Founder Miguel van Bodegom is already certain about the outcome of the test: "To get this far, a paradigm shift was needed in our thinking about technology and recruitment. We will show users that our approach works for them, while they remain in control."
The idea for the company arose from the amazement that people working well together would be able to land rockets vertically after launch for reuse, thus reducing the price of launches by 80%. An innovation that has turned space travel on its head. Actually, these people have also worked together with computers equipped with artificial intelligence. If SpaceX can achieve this kind of performance with this mix of people and computers, what can this mix do for recruitment? With a heavy dose of the latest technology the company set to work. Van Bodegom stresses, "Don't forget that artificial intelligence only gets really smart when there's a lot of industry knowledge available to make something that solves recognizable problems of recruiters." Diversity and inclusiveness, according to the company, are achieved by the recruiter becoming more data driven because data and artificial intelligence allow for a more objective look at jobs and candidates. Selection choices are then based more on facts and arguments and prejudice and randomness are eliminated. "The advantage is also that recruiters can better motivate their (internal) customers why they make certain choices."
With the recent appointment of Jacqueline de Boom as director of marketing and sales, they are also actively working on diversity in their own management team. "Co-founder Erik Tromp and myself have combined over 20 years of experience in the employment industry with both having a different educational background. With Jacqueline in the team the experience is more than doubled. Moreover, with her knowledge, experience and personality she covers some of our blind spots." Van Bodegom indicates that also with this team expansion the comparison with SpaceX can be made: "SpaceX has a very diverse team and that is not for nothing. According to an American study, more diversity leads to better decision making in no less than 87% of cases. So for us it's not about individual smarts, but about collective smarts to achieve our goals." De Boom himself says about the new partnership, "I have an enormous passion for entrepreneurship and startups. I would like to be part of the innovation and growth of CorTexter and get a lot of energy from the innovative recruitment solutions that we will bring to the market together from January."